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Re: Is there a way to use social media in lead generation?

I agree with Cadman.

Lead generation is exactly what social media should be used for. Pro: it allows you to connect to millions of people quickly and easily. Con: when communicating as a business in an open forum you must ensure you represent yourself in a planned and intentional manner.
by mike.ziarko
Sat May 29, 2010 1:01 pm
 
Forum: Marketing
Topic: Is there a way to use social media in lead generation?
Replies: 6
Views: 13618

Re: Favorite books on Marketing?

Coming from a sales background, I was unfamiliar with in-depth marketing until I discovered Seth Godin. Now I can't put his books down. I absolutely loved his book Tribes and Small is the New Big. I'm currently reading Linchpin - Are you Indispensable? I also hear All Marketers are Liars and Permiss...
by mike.ziarko
Thu May 27, 2010 4:47 pm
 
Forum: Marketing
Topic: Favorite books on Marketing?
Replies: 1
Views: 7294

Re: Favorite books on Customer Service?

I am currently reading Delivering Happiness by Tony Hsieh, of Zappos.com and LinkExchange fame. Zappos.com's approach to customer service and their fantastic company culture is known across the tech world. He ended up selling Zappos to Amazon for a deal worth 1.2 billion. So far its an amazing read....
by mike.ziarko
Sat May 29, 2010 1:18 pm
 
Forum: Customer Services and Support
Topic: Favorite books on Customer Service?
Replies: 2
Views: 15665

Re: Books for CEOs

I hear Good to Great by Jim Collins is fantastic, and should be a staple for any employee and CEO. When I was with PlateSpin it was mandatory reading for the sales team (I never got to it then, but have started reading it recently). I think CEO's should also read books by Seth Godin, like Linchpin. ...
by mike.ziarko
Sat May 29, 2010 1:11 pm
 
Forum: CEO
Topic: Books for CEOs
Replies: 5
Views: 13466

ProductCamp - great success

I just wanted to applaud and congratulate the organizers of ProductCamp yesterday! I thoroughly enjoyed the sessions and learned a lot. It was great to see Stephen, Saeed and Ari again from my PlateSpin days. Stephen, I'll be adding those books your suggested to my reading list. They look excellent....
by mike.ziarko
Mon May 31, 2010 2:38 pm
 
Forum: ProductCamp 2010
Topic: ProductCamp - great success
Replies: 5
Views: 9922

Re: ProductCamp - great success

The cookies were great, I agree! The exchange of ideas and access to information is what every entrepreneur craves, but most getting started don't really know where to seek the advice. Once word spreads I think InsideSpin could definitely become a hub for all kinds of discussion including product ma...
by mike.ziarko
Tue Jun 01, 2010 1:10 am
 
Forum: ProductCamp 2010
Topic: ProductCamp - great success
Replies: 5
Views: 9922

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