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Favorite books on Marketing?

Let's start a list of your favorite books on marketing. Perhaps we can turn this into a list that can be promoted to the InsideSpin website.
by akw
Sun May 23, 2010 6:21 pm
 
Forum: Marketing
Topic: Favorite books on Marketing?
Replies: 1
Views: 7502

Favorite books on Customer Service?

Let's start a list of your favorite books on customer service/support. Perhaps we can turn this into a list that can be promoted to the InsideSpin website. Running list Raving Fans: A Revolutionary Approach To Customer Service by Ken Blanchard Delivering Happiness http://www.deliveringhappinessbook....
by akw
Sun May 23, 2010 6:24 pm
 
Forum: Customer Services and Support
Topic: Favorite books on Customer Service?
Replies: 2
Views: 16060

Re: Favorite books on Customer Service?

This book was recommended to me. I've briefly skimmed it but haven't read it cover to cover yet

Raving Fans: A Revolutionary Approach To Customer Service by Ken Blanchard
by akw
Tue May 25, 2010 9:59 pm
 
Forum: Customer Services and Support
Topic: Favorite books on Customer Service?
Replies: 2
Views: 16060

Interviewing - Topgrading - anyone familiar with it?

Various definitions seem to exist. There is a book called topgrading which seems to promote structured interviews so that one can make an objective assessment of candidates. Topgrading on Wikipedia One recruiter summed it up "As attempting to get the right guy for the right job. You want to hir...
by akw
Wed May 26, 2010 6:02 pm
 
Forum: HR (Human Resources)
Topic: Interviewing - Topgrading - anyone familiar with it?
Replies: 0
Views: 4287

Interviewing - structured or unstructured.

What's your preference? Which do you think works best?
by akw
Wed May 26, 2010 6:02 pm
 
Forum: HR (Human Resources)
Topic: Interviewing - structured or unstructured.
Replies: 0
Views: 4206

Re: Walking away from a deal?

Some sales leaders would take in all revenue regardless of any downstream impact on the Company. Some examples would include: 1. Credit risk -- prospect is a credit risk but sales does deal because the comp plan pays on bookings not collections. The company spends time collecting bad debt which dis...
by akw
Sun May 23, 2010 6:26 pm
 
Forum: Sales (Direct, Inside and Enterprise)
Topic: Walking away from a deal?
Replies: 2
Views: 9372

Books for CEOs

Let's start a list of your favorite books that you think should be on every CEO's reading list. Perhaps we can turn this into a list that can be promoted to the InsideSpin website.
by akw
Sun May 23, 2010 6:23 pm
 
Forum: CEO
Topic: Books for CEOs
Replies: 5
Views: 13956

Re: Books for CEOs

On behalf of InsideSpin, I would nominate the two I have identified so far (http://www.insidespin.com/references.php): Crossing the Chasm by Geoffrey Moore The Alchemist by Paulo Coelho The Alchemist sounds like it would be great. I can't find a link to the references page from the main insidespin ...
by akw
Tue May 25, 2010 10:12 pm
 
Forum: CEO
Topic: Books for CEOs
Replies: 5
Views: 13956

Raising funding - got any tips?

I've got a new idea. I want to fund the company through VCS (don't try to talk me out of it)

I'm scheduled in to visit 4 VCs in three days. Got any tips for me?

(maybe we can create a top 10 things to remember and top 10 things not to do.)
by akw
Sun May 23, 2010 6:28 pm
 
Forum: CEO
Topic: Raising funding - got any tips?
Replies: 1
Views: 8587

Favorite books on Management?

Let's start a list of your favorite books on management. Perhaps we can turn this into a list that can be promoted to the InsideSpin website.
by akw
Sun May 23, 2010 6:22 pm
 
Forum: Management Skills
Topic: Favorite books on Management?
Replies: 0
Views: 12582
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