InsideSpin.com

[quote="cadman_chui"]Of course you can use social media. It is one of the new ways to generate interest and brand awareness. Apart from directly advertising on them, you can use a viral technique as well. Look up the Tropicana's Inuvik campaign or The Cove Save the Dolphins campaign on Fac...

[quote="cadman_chui"] Outsourcing your development isn't a bad idea, however I would find someone local and pay a little more rather than go with places like India or China where it is more difficult to communicate because of time-zone differences. Product quality may also be a factor in y...

I come from the technical side of the company. I think it's important for me to get exposure to the marketing (and sales) aspects of a software business.

Got any advice for me? Where do I start? How do I convince people that I have the skills for a marketing role?


Akw

Great Ideas - thanks!

Just curious what people think of the HP and Palm merger. It's been a couple weeks now. How do you think the two fit together? Do you think it was a good strategic move? Is it going to cause HP to have too many irons in the fire?

Akw

I think HP has no room for the fire any more they have so many irons in it -- ! I can't imagine this being a good thing for the Palm technology, but they already lost the battle to RIM and Apple. This is all playing out similar to the Oracle, Sybase, Informix battles of the 80s, 90s. How would you ...

I'm curious to know what qualities people see in their best product managers.

I was reading the section on Forecasts and Pipeline Reviews and happened on "The best teams .....know how to walk away from bad deals" When I read this my first thought was similar to the response received when we explained to someone in marketing that we don't test the entire product ever...

A couple of more to add. - Search LinkedIn for like-minded people - reach out and do interest interviews. - Ask friends/colleagues in the industry what they think of the idea - Go to tradeshows/conferences - lead conversations into the area that your idea is related to (<- I like this one personally)

3. It's often hard to return to school once you start your full-time working career. Although taking practical work experience into an MBA program can sometimes help you get more out of it, going back to complete one years later is not always easy to do, especially once you (and your family) become...