Favorite books on Marketing?
Posted:
Sun May 23, 2010 6:21 pm
by akw
Let's start a list of your favorite books on marketing. Perhaps we can turn this into a list that can be promoted to the InsideSpin website.
Re: Favorite books on Marketing?
Posted:
Thu May 27, 2010 4:47 pm
by mike.ziarko
Coming from a sales background, I was unfamiliar with in-depth marketing until I discovered Seth Godin. Now I can't put his books down.
I absolutely loved his book Tribes and Small is the New Big.
I'm currently reading Linchpin - Are you Indispensable?
I also hear All Marketers are Liars and Permission Marketing are marketing classics.
Mike