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Favorite books on Marketing?

PostPosted: Sun May 23, 2010 6:21 pm
by akw
Let's start a list of your favorite books on marketing. Perhaps we can turn this into a list that can be promoted to the InsideSpin website.

Re: Favorite books on Marketing?

PostPosted: Thu May 27, 2010 4:47 pm
by mike.ziarko
Coming from a sales background, I was unfamiliar with in-depth marketing until I discovered Seth Godin. Now I can't put his books down.

I absolutely loved his book Tribes and Small is the New Big.

I'm currently reading Linchpin - Are you Indispensable?
I also hear All Marketers are Liars and Permission Marketing are marketing classics.